Marketing/Lead Generation Support Required
- Post Date:February 4, 2020
- My Industry Sector Finance
An authorised dealer of Cloud Accounting & Payroll software located in the Northwest region providing on-going accounting software support and training to customers throughout Ireland now seek to engage the services of a Marketing/Lead Generation Freelance Consultant.
Develop and execute an integrated B2B marketing campaign that delivers a consistent pipeline of high-quality leads to drive subscriptions to cloud accounting software. A campaign promoting the client as a product knowledge expert offering a comprehensive solution to companies with a variety of accounting needs.
The ideal Candidate will have skills/experience in:
- Developing,planning and executing a marketing strategy and lead generation campaigns within the B2B sector to drive qualified leads
- Email marketing, lead nurturing, marketing automation & social media (LinkedIn/Twitter)
- Review & improve keyword optimisation for website to improve organic SEO and engage with web developers in implementing changes.
- Liaise with in-house team to nurture and convert outbound prospects into qualified leads
- Experience of creating marketing content relevant to accounting software an advantage
- Dealing with small/medium size B2B clients
Please provide an outline of the following to be considered for this role:
Scope of project
Outline approach to developing marketing strategy and frequency of activity to engaged with outbound lead prospects.
Provide a brief outline of previous experience relevant to support required.
Clarify fee options e.g. daily rate, monthly retainer rate, project rate
General T&Cs of Service
Deadline for receipt of proposal no later than 21st February 2020