Marketing/Lead Generation Support Required

Marketing/Lead Generation Support Required

  • Post Date:February 4, 2020
  • Views756
  • My Industry Sector Finance
Job Description

An authorised dealer of Cloud Accounting & Payroll software located in the Northwest region providing on-going accounting software support and training to customers throughout Ireland now seek to engage the services of a Marketing/Lead Generation Freelance Consultant.

Overall Objectives:

Develop and execute an integrated B2B marketing campaign that delivers a consistent pipeline of high-quality leads to drive subscriptions to cloud accounting software. A campaign promoting the client as a product knowledge expert offering a comprehensive solution to companies with a variety of accounting needs. 

The ideal Candidate will have skills/experience in:

  1. Developing,planning and executing a marketing strategy and lead generation campaigns within the B2B sector to drive qualified leads 
  2. Email marketing, lead nurturing, marketing automation & social media (LinkedIn/Twitter) 
  3. Review & improve keyword optimisation for website to improve organic SEO and engage with web developers in implementing changes. 
  4. Liaise with in-house team to nurture and convert outbound prospects into qualified leads 
  5. Experience of creating marketing content relevant to accounting software an advantage 
  6. Dealing with small/medium size B2B clients 

Please provide an outline of the following to be considered for this role:

Scope of project

Outline approach to developing marketing strategy and frequency of activity to engaged with outbound lead prospects. 


Provide a brief outline of previous experience relevant to support required.


Clarify fee options e.g. daily rate, monthly retainer rate, project rate 

General T&Cs of Service 

Deadline for receipt of proposal no later than 21st February 2020